Jack and Music Connection Dates Back to 1892, Continues Today.
When you hear good music, there’s a good chance you’ll find Jack Daniel’s nearby, after all Jack Daniel’s Tennessee Whiskey and music have long gone hand in hand. From the nights when Mr. Jack himself would entertain guests with his grand piano to today’s favorite bands and musicians toasting the evening with Jack, there is a strong connection between Jack Daniel’s and music.
You could say that bond was formed early on in the life of Jack Daniel’s Tennessee Whiskey. You see, founder Jack Daniel always had a thing for music. He loved it so much that once his whiskey became well known, he built an upstairs ballroom in his home complete with a Steinway grand piano. He even spent $277.70 in 1892 (a tidy sum back then) to order instruments to outfit the town band–appropriately named the Jack Daniel’s Silver Cornet Band.
The band drew crowds to the Lynchburg Square and to his two saloons–the White Rabbit and the Red
Dog. I guess you could say he was the first band backer and promoter in Lynchburg. The Silver Cornet Band even played the campaigns wings of presidential candidate William Jennings Bryan and Tennessee gubernatorial candidate Robe Love Taylor.
Now these thirteen “musicians” who made up the band weren’t technically musicians at all–they were towns people from Lynchburg. Despite their lack of experience, the band was good–and known and loved throughout the region. The band disbanded when World War I began and most of the men in
Lynchburg volunteered for service. Even though their music came to an end, their story lives on.
Today, Jack Daniel’s continues to support Mr. Jack’s love of music with programs throughout the world. From the JD Set in Europe, Australia and Africa to Studio No.7 in Northland South America, the Jack Daniel’s and music connection is celebrated at outdoor concerts, intimate small performances and eclectic jam sessions. Numerous up-and-coming artists, as well as established music superstars, have joined Jack Daniel’s in sharing the music around the world.
Matter of fact, Jack can often be found with the musicians backstage (and sometimes on stage)–from the group starting out at the local pub to the stadium size concerts put on by the world’s most well-known rock bands. Some of Jack’s biggest and most well known fans are musicians, you probably know of a few yourself.
So no matter if your taste runs from country or hip-hop, to rock-n-roll, techno, or the yet-to-be-named genre, you can be sure that Jack Daniel’s isn’t too far from the music scene. It’s just apart of Jack Daniel’s Tennessee Whiskey, thanks to our founder Mr. Jack.
Officially registered by the U.S. Government in 1866, the Jack Daniel Distillery, Lem Motlow,
proprietor, is the oldest registered distillery in the United States and is on the National Register of Historic Places. Based in Lynchburg, Tenn., the Jack Daniel Distillery is the maker of the world famous Jack Daniel’s Old No.7 Tennessee Whiskey, Gentleman Jack Rare Tennessee Whiskey, Jack Daniel’s Single Barrel Tennessee Whiskey and Jack Daniel’s Country Cocktails.
For fans of the world famous Tennessee whiskey, Jack Daniel’s Indonesia seeks to provide its fans a virtual hang out and a place where they can see upcoming events and information. Join us now at http://www.facebook.com/JackDanielsJackLivesHereIndonesia